Landing Strategies
About the Role
We are looking for a driven Strategist to oversee social content designed to attract and engage target communities and network users. You have a solid understanding of how each social media channel works and how to optimize content for maximum engagement and impact. You will be responsible for engaging in conversations relevant to the brands we support and developing content designed to attract current and prospective customers to their products.
This role reports into the Director, Social Content and is responsible for developing content for social media campaigns and the day-to-day management of those platforms. You are an excellent communicator, a creative writer, and a team player. You will also conduct data collection and analyses to enhance impact, increase reach and improve our social media practices over time.
DUTIES/RESPONSIBILITIES:
Develop social media content plans consistent with the client’s campaign goals and brand identity
Write and edit social media posts, improve customer engagement, and promote campaigns
Manage a high volume of daily social media posts
Communicate with followers, including responding to queries in a timely and professional manner
Develop and manage social influencer programs and attend social influencer events
Use analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the client’s social media presence and performance
Prepare monthly reports on social media marketing efforts
Make recommendations to adjust the social media marketing strategy for optimal results
Stay current on best practices and emerging trends in social media
Requirements
Bachelor’s degree in journalism, communications, marketing, or a related field
2+ years of social media experience including planning and managing content in a corporate or agency setting
Superior written and verbal communication skills
Thorough understanding of social media management and strategy
Experience using various analytics software
About the Company
Landing Strategies is a dynamic full-service communications agency based in Washington, DC, with additional teams in Alexandria, VA, New York, NY, and Dallas, TX. Our experienced crew, led by senior professionals, is dedicated to delivering impactful communications strategies that yield tangible results. We are not just talkers; we are doers who pride ourselves on achieving success for our clients. Like expert pilots, we navigate through challenges, ensuring smooth landings in any weather. Buckle up and come join our team.